Chocolate Cake v. Fruit–Or Why Get Emotional During “Rational” Negotiations
I was listening to a great story this morning on NPR which described an interesting experiment. In his book How We Decide, and in a recent Wall Street Journal article, Jonah Lehrer writes about an experiment by Stanford University professor Baba Shiv, who collected several dozen undergraduates and divided them into two groups. In the WSJ … Continue reading Chocolate Cake v. Fruit–Or Why Get Emotional During “Rational” Negotiations